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Halloween Hunting is getting a bit of a refresh this year — alongside the shop spotlights you know, some Fridays this season are roundups organized by category.
This week is all about treating yourself: bath products, makeup, and self-care goods with a Halloween or gothic edge.
These pieces work just as well for a solo night of pampering as they do for the getting-ready hours before a Halloween party, and honestly, a gothic lipstick or a crystal-infused bath bomb doesn't need to wait for October to earn its place in your routine.
Halloween Hunting: Self-Care and Beauty Treats
Witch Baby Soap
Witch Baby Soap is the OG in this category and owner Chelsea Selby has been making handmade, witch-owned bath and body products since 2013. More than a decade in, her company has been featured everywhere from Bust to Allure to the Associated Press.
Witch Baby’s bath bombs and soaps lean fully into the occult aesthetic without sacrificing quality — this is a shop with real staying power (and one of my personal faves). Shop Witch Baby Soap →
Black Moon Cosmetics
Based in Burbank, California, Black Moon Cosmetics makes vegan, cruelty-free, made-in-the-USA gothic makeup — the kind of deep, moody lipstick and eyeshadow shades that don't show up in a big box beauty aisle. If your makeup bag could use a little more darkness in it year-round, not just in October, this is the brand for it. Shop Black Moon Cosmetics →
Forevershine Gifts
Julia's one-woman shop is where I'd go first if you want a ready-made gift rather than building your own routine piece by piece — her spooky self-care boxes bundle candles, lotion, and perfume into one gothic-leaning bundle. Seven years in with nearly 3,000 sales, this is a shop built around making self-care feel like a genuine treat. Shop Forevershine Gifts →
Crystal Bar Soap
Female-owned and founded in 2015, Crystal Bar Soap makes vegan, cruelty-free bath products infused with actual crystals — bath bombs, soaps, and oils that double as a little ritual in themselves. If you want your self-care routine to feel a bit more intentional, this is a great place to start. I am a die-hard fan of their namesake crystal bar soaps. Shop Crystal Bar Soap →
HoloGrave Cosmetics
HoloGrave is a vegan, cruelty-free indie makeup brand built entirely around a gothic aesthetic, best known for a waterproof liner formula and coffin-shaped merch that doesn't take itself too seriously. If you want a whole makeup routine that leans into the dark and dramatic, this is worth a full browse, not just one product. Shop HoloGrave Cosmetics →
Bastians Boutique
Mary Bastian and her husband have run this shop together for 15 years — she handmakes the bath products, he sculpts the custom soap designs, and the result is genuinely playful, spooky-season bath and body goods with a decade and a half of five-star reviews behind them. Shop Bastians Boutique →
Why I love witchy & occult shops
Self-care doesn't have to mean neutral tones and unscented everything — these six shops prove that a bath bomb or a lipstick can have just as much personality as the rest of your Halloween decor. Treat yourself accordingly.
Want more small biz picks with self-care products? Check out these past Halloween hunting features:
Take a deeper dive in Black Moon Cosmetics, Crystal Bar Soap, or Witch Baby Soap
